Digital Marketing

Learn how to create, explore and manager databases.

About The Course

Digital marketing is not just about advertising, it involves reaching the right customers, at the right time, with the correct information. When you get down to it, you will realise that it’s all about marketing right.
You need the skillset to control and make us of all the goodies getting your products to the right people brings to your business.

When we hear the term ‘Digital marketing,’ what readily comes to mind is basically Marketing. Digital Makerting is just a broad term used to describe a wide range of online marketing functions through which products or brands are promoted.

This form of marketing enables an organisation to analyse marketing campaigns that helps increase online sales and understand the market adequately. Hence, Integrating their online profiles and platforms.
Embarking on this journey with TENS will enable you cover the full range of digital marketing specialties, and build a broad foundation that will make you a valuable asset to any company.

Understand what makes a digital marketing campaign successful. You will learn how to define your customer avatar and run competition analysis.

Learn how to rank any website on the first page of search engines within a short period of time. You will learn how to pick keywords that profitable and that will drive you high conversions.

Gain the knowledge you need to plan and manage your communications and marketing through rapidly emerging and influential social networks. Learn how to drive more social likes and following and how to convert the social likes and following to customers. You will also learn social media analytic tools.

Learn how to craft contents that convert readers into buyers and how to promote this content to drive both organically and paid traffic and convert the traffic to customers while engage the customers to drive referral customers.

Learn how to drive profitable intent-based online traffic from Google AdWords, Social Media, Online Media Site and various advertising plat- forms that yields high conversion rates, lowers your cost of advertising and drives you profitable returns. Learn everything about Pay per Click, Native Ads, Programmatic and Retargeting Advertising.

We will teach you the complexities of planning, buying and executing a marketing campaign that integrates traditional marketing with all digital activities, including display advertising, search engine marketing, email marketing, mobile marketing and social media.

Sessions: Weekdays & Weekends

Learning Path: Basic / Advance

Modes: Offered In-Classroom and Online

Price: ₦49,999

Offline Venue: Impart Valley

Learning Pace: 6 Weeks

Required Tools:

A Working Laptop (Windows, Linux or Mac OS Installed)

* Project and Certification included

"The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge."

Stephen Hawking Theoretical physicist